Customers are finding the shopping experience at ACME Markets more convenient than ever with the recent addition of Instacart as the store’s third-party vendor for same-day grocery delivery.
Early this year, the popular grocery store launched a marketing campaign to alert shoppers of the new tool available to them through shop.acmemarkets.com, acmemarkets.com (via the “Delivery” tab) or ACME Rush Delivery in the Apple app store (an Android version will be available soon).
The process is simple: after a one-time registration, users log into the app and enter their ZIP code. From there, they can view the store’s new arrivals and featured products, or browse items by department.
Susan Rorke-Lawler, a project manager at ACME who has overseen the implementation of Instacart, says, “There’s a large variety of items available, including selections from every department. You can even specify how you like your deli meats sliced.”
Shoppers alert customers when they’re traveling to ACME, and will communicate with them via phone call, text or email while filling out orders. “It allows customers to add details they may have forgotten,” says Rorke-Lawler, “or choose substitutes if something they want is temporarily not available.”
Currently, 136 out of 175 ACME stores are serviced by Instacart, including 54 stores in New Jersey and nine in Bergen County alone. “Seventy percent of our New Jersey stores offer Instacart delivery,” says Rorke-Lawler, “and that will soon grow with our Jersey Shore-area stores.” The company’s goal is to have all ACME stores offering Instacart services to its customers in the coming months.
Though the relationship is in its early stages, ACME has seen some trends develop among its growing number of daily Instacart customers. Grocery, produce and dairy are the three most popular departments, as is the case with in-store shoppers. City locations, where there are fewer consumers with cars, have seen a higher volume of Instacart shoppers than suburban stores. Customer demographics and reasons for using the new option span a wide range says Rorke-Lawler. “Some shoppers may be unable to get to the store,” she says, “while others like the convenience of having someone deliver the bigger items they don’t want to carry.”
ACME’s relationship with Instacart is an opportunity to further serve shoppers who desire choice and convenience.
“We’re sales-driven and service-driven,” says Rorke-Lawler. “We’ll do anything we can to take care of our customers.” And now, that includes bringing the store right to their front door.